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A "press kit" and a
"promo-pack" are essentially the same thing. However,
each serves its very own purpose. The press kit is most
commonly used to inform the media about an artist. It
consists of certain promotional materials that are used
by the media to create interesting stories or
"write-ups" about an act.
The "promo-pack" is
simply a variation of a "press kit." It's used for
booking shows, "shopping" for record deals and
publishing deals, assembling a management and legal
team, and for gaining radio and television airtime.
The only real
difference between a "press kit" and a "promo-pack" are
some of the items included in each, and to whom they're
sent to. All of the contents are put together in
attractive looking folders which include artwork or the
artists' logo on them.
A typical press kit
contains the following items...
- The artist's
biography
- A photo of the
artist/band
- A fact sheet
- "Write-ups and/or
press releases
A typical promo-pack
contains all of the above items as well as...
- A demo tape/CD (3-5
of your best songs!)
- A song list
- A lyric sheet
Be sure to include
your copyright and contact information on ALL of your
press kit and promo-pack items!
Learn How To Create Killer Press Kits Here!
Trying
to land a record deal?...
Visit the Music
Business Secrets Revealed site for
helpful information.
Click Here!
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