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Whether you're new to the
business, or you've been playing for years, you're still
faced with the ever present challenge of turning your
music into "cold hard cash!" It's extremely hard to
generate a profit in an industry where the supply is
thousands of times greater than the demand! So, your
challenge as a musician is not only to create and
perform original works of art, but to continuously
explore new ways of marketing these "works" to generate
an income!
Below is a list of things you can do to increase your
earnings at your shows...
Create, Maintain, And Use A Mailing List!
Keep a record of the
names and addresses of all your fans. This is typically
accomplished by encouraging people to get on your list
at your shows. Have them fill out a little form that has
spaces provided for their name, address, phone number,
and E-mail address. Once they're on the list, you can
mail them flyer's promoting any upcoming performances.
This helps increase the size of your crowd which
inevitably increases the amount of your earnings!
Sell "Band Merchandise" At Your Shows!
Demo's, T-shirts,
hats, key chains, stickers, pins, pictures, posters,
matchbooks, lighters, Frisbee's, iron-on's, patches,
fake tattoos, personalized guitar picks and drum sticks,
etc., etc., etc! You'll find plenty companies on the
internet that will imprint your logo onto these items.
These companies usually require you to purchase these
items in bulk, so be prepared to spend a few hundred
dollars! Don't worry though, you can make your initial
investment back in sales dollars! (Look for "imprinted
merchandise" companies.)
Here's a company that
manufactures each of your items as they are ordered so
you don't have to buy in bulk. You can also set up your
own FREE store to sell your merchandise online! Go to:
www.cafepress.com/cp/info/sell/
Play At Clubs That Have Their Own P.A.!
Some bands rent, some
own, and many just go without a sound system. It's very
common to find clubs that come equipped with their own
sound system and a competent sound engineer. These
clubs usually don't charge you to use their equipment,
but you might consider tipping the engineer for a job
well done. This is a great way to keep your overhead
expenses to a minimum, allowing you to "pocket" the
majority of your earnings!
Trying
to land a record deal?...
Visit the Music
Business Secrets Revealed site for
helpful information.
Click Here!
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